Lore

All-Father Lloyd is Gwyn's uncle and the patron deity of Thorolund. He possibly is, or is related to the founder of the Way of White. His cleric knights use the Lloyds Talismans to hunt down the Undead, though it is unknown if Lloyd invented it.

He possibly founded the Way of White after the Curse of the Undead first appeared to help Gwyn by buying him time until he linked the First Flame.

Theories

Church of the Way of White and its Teachings

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Founded by Gwyn's uncle, All-Father Lloyd, patron deity of Thorolund, the Way of White has a significant influence in other countries and kingdoms such as Astora and Thorolund.

Thorolund is a hierarchic theocracy, where Lloyd's Apostle is responsible for maintaining order according to the White Seance Ring.

The church teaches that the Dark Sign is a cursed brand and that bonfires must be maintained in order to please the gods. As such, the Northern Asylum is probably the works of the Way of White to get rid of the "accursed".

The Way of White was given means to hunt down the cursed Undead (Miracles and Lloyd's Talismans, which blocks Estus recovery which is used exclusively by undead).

Members of the church are set on the Undead Mission, should they become undead. The purpose of this pilgrimage to Lordran is to find the Rite of Kindling and offer humanity to the bonfires to buy time for Gwyn to link the Flame and maintain the Age of Fire and Gods (it is an accepted hypothesis that humanity is a fragment of the Dark Soul thus burning it strengthens bonfires and weakens the spread of the Abyss and the coming of the Age of Dark).

Sources